About Us
Asset Advantage have been enabling SMEs to grow through providing Asset Finance since 2007.
We take a common-sense approach to lending, which is appreciated by our panel of brokers, and has enabled us to create many enduring partnerships with SMEs.
Key to our success is our excellent relationship with our brokers. Our broker panel is growing year on year, yet we are still doing regular business with our first ever broker who worked with us back in 2007.

Jonathan Eddy
Chief Executive OfficerOur strength lies in being an agile, flexible funder with a highly experienced team – many of whom have been with us for years.”
Philip Knight
Credit & Risk DirectorClare Wakely
Finance DirectorVickey Want
Assistant Director of CreditGary Thompson
Sales DirectorCharity Partnership
Asset Advantage is situated in the heart of Basingstoke, Hampshire. It is important to us to support our local community. We are proud to support The Camrose Centre, a Basingstoke-based charity which helps homeless and vulnerably housed people in Basingstoke and the surrounding area.
They are a place where people struggling with accommodation get practical help and information and assistance to help with legal, financial and addiction issues.

Fundraising Challenge
On 25 June, two members of Asset Advantage’s Documentation and Payouts team will undertake an inspiring challenge to raise money for The Camrose Centre.
Emma Edwards and Hannah Berry will be cycling from London to Amsterdam as part of the Asset Finance Industry’s AFPA Trust Big Cycle Event. You can follow their progress and donate via the button below.








