About Us

Asset Advantage have been enabling SMEs to grow through providing Asset Finance since 2007.

We take a common-sense approach to lending, which is appreciated by our panel of brokers, and has enabled us to create many enduring partnerships with SMEs.

Key to our success is our excellent relationship with our brokers. Our broker panel is growing year on year, yet we are still doing regular business with our first ever broker who worked with us back in 2007.

Asset Advantage Team

About the directors

Jonathan Eddy

Managing Director

Jonathan graduated from University of Westminster with a 1st in BA (Hons) Business Studies.

He initially worked for Standard Chartered Bank before moving into the leasing industry at Capital Charter (part of Bank of Scotland).

Jonathan then moved to KBC Lease prior to joining Asset Advantage. He became Managing Director in 2002.

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Philip Knight

Credit & Risk Director

Philip graduated from University College of North Wales with a 2:1 BSc. (Hons).

He began his career at Lloyds Corporate Banking, before moving to the Group Credit department at Lloyds Bank Head Office.

Following roles in Credit and Risk at Lloyds Bowmaker, De Lage Landen and BNP Paribas, Philip joined Asset Advantage in 2007.

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Race Car Sponsorship

Racing car sponsorship has been a part of Asset Advantage for 10 years.

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    Company Spirit

    The driving force of the racing sponsorship is the opportunity to connect with all employees on a different level. Following 10 years of racing car sponsorship – with regular friends and family and employee only race-days, we now have many racing fans among the Asset Advantage office, who eagerly follow the progress of our drivers.

    Nick White

    Asset Advantage has been sponsoring Nick White for 5 years. In that time Nick has climbed the ranks of the motorsport ladder from the G40 Cup into GT Academy to claim multiple podium finishes in the 2023. This season will mark his third year racing in Ginetta.