Brokers
Brokers know Asset Advantage as a funder with an open minded and common-sense approach to lending. They praise our ability to smoothly transact complex deals. Our dedicated Broker Team are always on hand to support you and your client with their project.
Speed and reliability really matter to your clients, which is why we are investing in technology to facilitate transactions. Our forthcoming broker portal is part of that investment.
Your Broker Team
Case Studies
- CapEx Term Loan
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“In 40 years of working for banks, and subsequently setting up my own brokerage, I have never met such flexibility or willingness to listen. It was a complex deal, and at every juncture you found a solution. This is exceptional service.”Term:3 YearsPurpose:AV Equipment For Commercial Property - CapEx Term Loan
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"£400,000 delivered as a blend of loan and finance lease on a 5 year term".Term:5 YearsPurpose:Fit Out Of New Start Gym - CapEx Term Loan
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“Asset Advantage offer the best rates for new starts. By bringing the deal to Asset Advantage, the client was able to get the whole deal funded.”Term:5 YearsPurpose:6 Glamping Pods - CapEx Term Loan
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"For this deal, rate was key. Asset Advantage have great rates for new starts, and having the agreement on a 5-year term meant affordable repayments for the customer."Term:5 YearsPurpose:Fit-Out & Furniture For New Start Sign-Making Franchise - Finance Lease
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“I like Asset Advantage because they are really commercial. They don’t just look at the net worth of the company, but the people behind it, and they paint a picture of how viable it might be in the future.”Term:5 YearsPurpose:Finance Lease For New Ice-Cream Kiosk - Finance Lease
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“A known business model to Asset Advantage combined with very experienced owners, led to an approval on this deal.”Term:5 YearsPurpose:Finance Lease For Horse Water Treadmill And Cold Water Spa System - Finance Lease
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“A dog grooming and hydrotherapy business is a different type of industry, but I knew Asset Advantage would take the time to consider the proposal thoroughly.”Term:5 YearsPurpose:Hydrotherapy Unit For Dog Hydrotherapy Business - Finance Lease
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“Not many other funders would offer a 5 year term on a used piece of equipment, but Asset Advantage look beyond the asset itself and base their decision-making on the customer profile, and an understanding of what that equipment would generate for the business.”Term:5 YearsPurpose:Finance Lease For Used Laser Machine For Beauty Salon - CapEx Term Loan
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“Asset Advantage always take a commercial view, which is great… the fact that this was a New Start business would have ruled it out for many funders.”Term:5 YearsPurpose:Business Loan For New Start Jewellers Secure Shop Front - Business Acquisition Loan
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"With Asset Advantage, you have the confidence and certainty that if they say they’ll do it, they’ll do it.”Term:5 YearsPurpose:Business Acquisition Loan To A Growing Security Systems Company - Business Acquisition Loan
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“Asset Advantage really like expansions and business purchases where it makes sense. Asset Advantage have a low rate for soft assets and business acquisitions which was a big driver too."Term:5 YearsPurpose:Business Acquisition Loan For Trampoline Park And Soft Play Business - CapEx Term Loan
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“This deal shows exactly why Asset Advantage is a brilliant funder... they massively supported the funding line, and showed great flexibility with combining a loan and asset finance to fully support the fit-out project."Term:5 YearsPurpose:Business Loan And Hire Purchase For Fit-Out Of High-End Cocktail Bar - Hire Purchase
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Even though the equipment requirement was a high advance for a new company, there was a good story to the deal.Term:5 YearsPurpose:Hire Purchase For 12 BBL Brewhouse - Hire Purchase
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"Industrial Racking can be a trickier asset class, and not every lender has the appetite to fund it, but this is in the sweet spot for Asset Advantage."Term:3 YearsPurpose:Hire Purchase For Industrial Racking - Finance Lease
Amount Financed
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"A comprehensive and well thought out business plan from a New-Start customer who had experience in the print sector."Term:5 YearsPurpose:Finance Lease – Printing Equipment For New-Start Business
News & Insights
10/06/2026Asset Advantage Expands Team With New South East Area Sales Manager
Asset Advantage, a leading SME funding provider, has expanded its team with the appointment of Steven O’Reilly as Area Sales Manager for the South…
04/06/2026Asset Advantage Signs Up For Epic London-Amsterdam Charity Cycle Challenge
Two members of the team at Basingstoke-based SME finance provider Asset Advantage are saddling up for an epic charity cycling challenge from London to…- 21/04/2026
Asset Advantage Fund £113,000 Audio Visual Equipment For Visionary Property Developer
Asset Advantage and Broker Partner Business Finance Trust have worked together to fund £113,000 worth of Audio Visual Equipment for a visionary property developer.… 
26/03/2026Asset Advantage Enhances Broker Experience With Electronic Signatures For SME Funding Deals
SME funding provider Asset Advantage has announced the introduction of electronic signatures for deals up to £100,000, marking a further step in its ongoing…
24/03/2026Asset Advantage Completes Successful 2026 ‘Structuring Deals for Success’ Broker Roadshow
Asset Advantage has concluded its 2026 Structuring Deals for Success Roadshow, delivering three well‑attended events across Manchester, London and Birmingham. The programme brought together…
16/03/2026Asset Advantage Strengthens Operations With Two New Starters To Support Continued Growth
SME funding provider Asset Advantage has strengthened its internal team with two new appointments as part of its ongoing growth strategy. The Basingstoke-based funder…