Asset Advantage Launches New Content Hub To Celebrate 10 Years Of Business Loans

Caroline Bartholomew

Asset Advantage, one of the UK’s leading providers of business finance for SMEs, is celebrating 10 years of offering business loans with the launch of its new online content hub for brokers. 

The company started offering business loans back in 2014 to help asset finance brokers expand their offering, all while answering a clear gap in the market. A business loan from Asset Advantage enables businesses to borrow up to £1 million. It can be used in conjunction with or instead of asset finance to provide brokers and their clients with full flexibility.

This funding is typically used for business acquisition, management buy-outs (MBOs) and buy-ins (MBIs), but in certain cases can also be used for hard and soft assets, including equipment, technology and refurbishment.

It is part of a full offering from Asset Advantage, which has also been providing asset finance through finance lease and hire purchase for more than 17 years.

Marking the anniversary, Asset Advantage has launched its new online content hub, providing a dedicated source for brokers to access documents, information and support to help them secure funding for their clients. In addition to product and proposal guides, the content hub includes essential documentation and access to Asset Advantage’s range of training, webinars and new podcast series.

This is all available 24/7 to the company’s 300-plus panel of commercial brokers and covers all product ranges.

Philip Knight, credit and risk director at Asset Advantage, said: “Since its launch a decade ago, our business loans offering has continued to answer an important gap in the market by providing flexible funding of up to £1 million. It has enabled brokers to better serve their clients and deliver a greater level of flexibility – providing an alternative to pure asset finance to cover all manners of business case.”

“In the current climate, our proposition continues to provide a valuable avenue to enable businesses to launch and to scale. It’s important that we celebrate such a major milestone of 10 years of business loans. It’s a great opportunity to launch our new online content hub which provides our brokers with all the help and support they need to understand our lending policy and secure funding for their clients.”

The content hub is available at

For more information, please contact, or please call 01256 316200.

If you are looking for funding for your client, contact Katie Dowse today:

Katie Dowse