Asset Advantage Launches New Broker Survey To Explore SME Funding Needs


09/06/2025
 / 
Caroline Bartholomew
 / 

Asset Advantage, one of the UK’s leading providers of business finance for SMEs, is set to launch a brand-new survey to gain deeper insights into the challenges and opportunities for commercial brokers when sourcing funding for business clients. 

The new survey aims to explore the key themes and topics shaping the commercial finance market to understand both the current and future state of play. In addition to in-demand sectors, changing client requirements and funder appetite, the survey will also explore the growing use of funding for business acquisitions – including management buy-outs (MBOs) and buy-ins (MBIs). 

It will be officially launched at this year’s NACFB Commercial Finance Expo, held on the 11th June at the NEC in Birmingham. Attendees can visit Asset Advantage at stand W27 and take part in the survey, with a prize draw for those who complete it on the day. 

The growing sales team at Asset Advantage will also be in attendance, speaking with delegates about the firm’s investment in growth as it looks to best serve brokers and meet the broad funding needs of SMEs. Not only has Asset Advantage made a number of key new appointments, but it has made investments in its systems to support its growth and enhance its offering. 

Gary Thompson, sales director at Asset Advantage, said: “Our key focus this year is investing in growth as we ensure our proposition delivers exactly what commercial brokers need to meet the ever-changing demands of the market. With our investment in people and processes, we are making sure that we can support brokers with a wide range of deals, whether it’s business loans, asset finance or business acquisitions – which continues to be a real growth area.

“Our new survey is a critical part in our growth strategy as it enables us to identify the lay of the land and clearly understand the demands and needs of brokers and the SMEs they are supporting. Last year’s survey generated some fantastic insights and I’m sure this year will be no exception. The Asset Advantage team is looking forward to attending the NACFB Expo and speaking with brokers about what we can offer and our wider growth strategy.”

The survey is open to all commercial finance brokers and can be completed here: https://form.typeform.com/to/ebHOKMZN

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